In this chapter, I’ll go through actionable techniques that can elevate your on-page SEO game. This’ll help you ensure your content not only attracts but retains its rightful place on the coveted first page of search results. Well, those stock images could be hurting your SEO (or at least they might not be helping it a whole lot). In this chapter I’ll show you how to make sure that your SEO content checks all of these boxes.
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Fallen has ten years of experience in SEO and has worked with companies like monday.com, Riverside.fm, and LeoVegas, focusing specifically on tech SEO. I reached out to eight specialists to get the inside scoop on their SEO best practices. Each specialist focused on a single area (i.e., Tech SEO) or way of working (i.e., working with an agency) within SEO. But a lot of the ‘get rich quick with AI’ types sold people some serious SEO strategy snake oil that turned out to be a big serving of scaled content abuse. The 40% in question refers to a large number of websites (many of which received manual actions) that published unhelpful AI-generated content, which Google ultimately viewed as spam.
Conduct more in-depth assessments every quarter to ensure your content stays relevant and aligned with evolving search engine algorithms. In this chapter, I’ll show you how to optimize your content for a better user experience (UX). They can include images, ratings, reviews, and other structured data. They offer users a more informative preview of your page directly in the search results. So if you’re looking for the key to enhancing visibility and user experience, this chapter will answer all of your burning questions. SEM drives traffic to your site through paid search ads, whereas SEO is more about organic traffic.
- Off-page SEO refers to SEO strategies that happen off your website, such as building links to pillar content.
- RevenueCloudFX integrates your sales and marketing data to provide you with valuable insights that inform your strategy.
- If your website runs on WordPress, you can use one of the top SEO plugins to assist you in these areas.
- Thus, ranking higher on Google search results has the potential to drive significant traffic to your site.
- Like Semrush, Ahrefs isn’t likely to be a one-stop shop for all your SEO and content needs.
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Its best paid feature is the Site Explorer, which analyzes backlinks and gathers in-depth research, making it a popular choice of SEO software. You can even use this feature to check if your page is showing up in AI Overviews. Resourceful and meticulous, it serves as a crawler to audit your SEO strategy and produce advice from a bot’s perspective. Rapid feedback on your pages is one of the most attractive qualities of this free SEO tool. This SEO tool provides a treasure trove of information that can help your SEO campaign in countless ways. SEO tools are programs that allow you to complete or improve a step in the SEO process.
Plus, publishing different types of helpful content helps you rank for a wider variety of keywords. The best kinds of backlinks come from reputable and related websites/webpages. So, focus on trying to acquire links from authoritative sites in your niche or a closely BHS Links related niche.